Advice to PR Job Seekers from Don Spetner at Korn Ferry


Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy.

Show Notes:

3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC.

4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist.

5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals.

7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market.

8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today.

9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today.

10: 37 – PR jobs expert Don Spetner on best practices for new media communications management.

11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy.

12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators.

13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market.

14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations.

16:11 – PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests.

19:07 – End

Photo by Saulo Mohana on Unsplash

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