Posts by Eric Schwartzman
California Copyright Commission Panel
This is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of Billboard Magazine Bob Lefsetz of the Lefsetz Letter Attorney Kevin Koloff Attorney Josh Wattles 7:34 All about Podcasts: PodcastAlley.com; Podcast Expo; The CCC Board of Directors member Kevin Koloff is moderator for discussion; introduces Antony…
Read MoreUp Close with Rob Barrett, President of Digital Media at Hearst Newspapers
This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to…
Read MoreLive from the Portable Media Expo and Podcasting Conference
Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to…
Read MoreUp Close with David Pogue of New York Times
00:32: Eric Schwartzman intros NY Times technology columnist David Pogue plays a snippet of David’s thoughts about the amazing benefits of the podcast; Eric explains “On the Record…Online,” talks about his PR firm, what he does, and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology, starting…
Read MoreDOs and DON’TS of Podcasting
DO: DON’T:
Read MoreDeep Dive with Hollywood Reporter Editor Alex Ben Block
This is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Eric Schwartzman introduces Alex Ben Block, the former editor of the Hollywood Reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. 00:39 Eric plays a snippet of…
Read MorePitching Business News Reporters with Heather Green
I had a conversation with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality, and much more. She also talks about her journalism career, how she prefers to work with public relations firms, where technology is taking us, and much more. SHOW NOTES 03: 18: Eric…
Read MoreHow Long Should a Podcast Be?
EContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone who reads this blog knows I am firmly behind. But the article (which I am quoted in) takes a position on finding the right length of a podcast that is contrary to mine. Like Neville…
Read MoreUp Close with PR Blogger Steve Rubel
This is an early discussion with Steve Rubel, a blogging pioneer at a midsize Public Relations Agency, and social media management, social media monitoring, SEO and more. SHOW NOTES 04:45 Steve Rubel talks about how he first heard about blogging. 05:49 Marketing blogs start to take off. 08:17 Rubel talks about experimenting with Typepad, launching…
Read MoreOnline PR Lessons on Linking from Steve Rubel
Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday. Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing…. Marketing and PR people are always so worried about sending people away from their…
Read More