Up Close with PR Blogger Steve Rubel
This is an early discussion with Steve Rubel, a blogging pioneer at a midsize Public Relations Agency, and social media management, social media monitoring, SEO and more.
04:45 Steve Rubel talks about how he first heard about blogging.
05:49 Marketing blogs start to take off.
08:17 Rubel talks about experimenting with Typepad, launching his first few client blogs and Micro Persuasion
09:24 How he pitches blogging initiatives to new clients
11:42 Rubel talks about being a popular PR blogger
13:15 Rubel talks about the main reason his Micro Persuasion blog took off
14:05 How Rubel defines his success as a blogger
14:36 How he finds scoops for his blog
15:45 How he uses incoming referral links to find scoops
16:30 Rubel shares tips on finding scoops to blog about through tagging
18:55 Rubel talks about how blogging has changed his life
20:56 Rubel on how he was able to gain visibility by interviewing other high profile bloggers
22:28 Rubel talks about the four secrets to building a high profile online presence through blogging
25:57 Rubel on why he’s excited about the opportunities blogging affords organizations
29:31 Rubel on how he evaluates incoming pitches and decides what the blog about
31:42 Rubel on the risks of transparency to organizations that blog
34:35 Rubel on pricing blog initiatives and integrated retainers
40:18 Rubel on the returns blogging delivers to dedicated bloggers
43:16 Rubel on vlogging
44:34 The potential impact of blogging and RSS on terrestrial broadcasters
49:24 Rubel on why blogging is not a threat the public relations agencies and how to integrate blogs into the marketing communications effort
Photo by Nikos Anagnostou