Posts by Eric Schwartzman
How to Pitch Story Ideas Billboard Magazine with Antony Bruno
I recorded an exclusive interview with Billboard Editor Antony Bruno about the magazine’s digital transformation, how he fields story ideas from PR firms, and what media outlets influence him. Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games,…
Read MorePublic Relations vs Social Media: Reputation Management Goals and Challenges
I listened to the podcast of the Third Thursday panel, thanks to public relations executive Shel Holtz, and I must say, regardless of his adversarial posture, I think Stowe Boyd made a good point. The notion of re-engineering the press release as a social media mechanism is in many ways, a sheep in wolf’s clothing.…
Read MoreFuture of Press Releases in Digital Age
I have been asked to moderate a Public Relations Society of America Webinar on The Future of the Press Release. So, I’m reaching out to the Social Media Club and the Society for New Communications Research to weigh in on the issues that matter most to PR firms. Whether or not you’re planning on attending,…
Read MoreEntertainment PR Legend Julian Myers on Repping Marilyn Monroe
Julian Myers shares entertainment public relations consulting lessons learned, managing client expectations, and how a PR firm pitches story ideas to reporters. The owner of Julian Myers Public Relations, he has worked in public relations for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA Extension and his…
Read MoreUsing a Digital Marketing Agency to Promote a Podcast
This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu, and yours truly discussing best practices for using a digital marketing agency to promote a podcast. It was recorded at a special podcasting panel at the Consumer Electronics Show in Las…
Read MorePioneering a Digital Music Chart for Billboard Magazine
This is a cool interview with a music industry consultant, observer, and journalist Geoff Mayfield, talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. Schwartzman & Associates was PR Agency of record for Gracenote (formerly CDDB). We worked with Billboard…
Read MoreFilm Preservation, Digital Imaging, and Wearable Tech Insights with HP VP Howard Taub
This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras, and the rude awakening we all may be in for if we don’t archive our data appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a…
Read MoreDisruption of News Media Business with Digiday Editor Brian Morrissey
This is an exclusive interview with Brian Morrissey, when he was a reporter at Adweek, about digital advertising, ad tech trends, and what the future of marketing will look. Much of what he speculated came true. Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s disruption of the media and marketing industries.…
Read MoreInside the Early Digital Hip Hop Years with Quincy Jones III
In this exclusive, candid interview, QD3 Chairman Quincy Jones, III, and President Paul Campbell discuss the entertainment business, social media marketing, and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College of Music…
Read MoreInside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson
This is a fascinating, high-level conversation with Omnicom Digital advertising agency CEO Jonathan Nelson about the history of ad tech, open source software, managing digital creative, leveraging digital advertising, and social media marketing tools and services. This was recorded when Jonathan Nelson was CEO at Organic, whose pioneering work helped to make the Internet the…
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