Posts by Eric Schwartzman

San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut to discuss the personality of their newspaper’s opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 – Marshman on her…

This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about  podcasts of Disneyland, Ecast,…

Join us in this podcast as Ray Crockett, the Director of Communications for Coca-Cola, shares insights into the company’s embrace of social media, the unique challenges corporate communications agencies face, and the secrets to thriving in enterprise public relations. Gain an exclusive look into the evolving landscape of Coca-Cola’s consumer public relations strategies and the…

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team…

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.   3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –…

Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the…

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and…