Posts by Eric Schwartzman
Facebook Page Marketing and Facebook Advertising Explained
What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc…
Read MoreSecrets of Successful Marketing on Facebook Company Pages
Millions of people connect to Facebook Company Pages daily, and if you’re a digital marketing agency, your goal is to ensure your client has one of those pages. La Coste markets through a Facebook Page, a Facebook Application, and Facebook advertising. Before their entrée on the social network, about 600,000 Facebook users said they liked…
Read MorePublic Relations Society of America Technology Section Chair Rich Teplitsky
Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a field PR office in Austin. Social media monitoring is…
Read MoreFoursquare CEO Dennis Crowley Says the Future of Loyalty Marketing is Mobile
Foursquare Co-Founder Dennis Crowley says his location-based social network has more than 5 million active users checking into places on their mobile devices. Social media influencers call Foursquare, which released a new API, the next big thing. But Dennis Crowley, who also says he’s logging 5 thousand new registrations daily, calls Foursquare the future of…
Read MoreLe Web Conference in Paris: Building Social and Marketing Skills [Review]
If you’re looking to up your digital marketing skills, and get the latest stats on adoption rates and growth numbers from Facebook, Twitter, and YouTube, listen to my Best of Le Web podcast with Andrea Vascellari. This is my review of the Le Web conference. It’s just one man’s opinion, so take it with a…
Read MoreSocial Media Update from Le Web in Paris
If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…
Read MoreFacebook Marketing Strategy Seminar on Psychographic Advertising
A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…
Read MoreBad Press from Environmentally Unfriendly Actions
Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters. But according to the local newspaper, the attractions aren’t the problem. The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…
Read MoreInside the Coca-Cola Social Media Ambassador Program
Explore Coca-Cola’s innovative Expedition 206 program, sending happiness ambassadors around the world to capture engaging content and connect with diverse cultures. Discover how they harness social media, navigate logistics, and promote authentic happiness. In the age of social media, global brands like Coca-Cola are redefining their marketing strategies to stay relevant and engaging. For a…
Read MoreLe Web Survival Guide
Each December, roughly 2,500 technology executives and digital marketing agencies convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares. Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be…
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