Posts by Eric Schwartzman
Digital Marketing Reporting with Google Analytics featuring Justin Cutroni – Part 2
Google Analytics is a digital marketing reporting and measurement platform that can show the ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid…
Read MoreHOW TO: Build a Mobile App
Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch? If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…
Read MoreGoogle Analytics Deep Dive with Justin Cutroni – Part 1
Google Analytics can give you real business insight into the effectiveness of your content creative, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google. Justin prefers the term Digital Intelligence to web analytics, because he believes we need…
Read MoreOvercoming Digital Illiteracy at Work
Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…
Read MoreFighting Digital Illiteracy with Social Media Policies at Work
Social media policies at work are a critical component of winning the war against digital illiteracy? But the first step is the toughest one. And it’s also the most important. Provide employees with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept private.…
Read MorePaying Tribute with Responsible Foreign Policy
This coming Monday I’ll be celebrating Memorial Day — which commemorates those who have fallen in military service to the U.S.A. — by getting together with family and taking the day off work. But I’ll also be thinking about those who gave their lives executing US foreign policy decisions that they didn’t make, about the…
Read MoreMastering the Art of Social Influence Measurement: Insights from Cision
For more than a decade, Cision software has integrated mainstream news media monitoring and research with social media analytics. Since then, Twitter, Facebook, and YouTube presences – along with 100 million blogs, social networking sites, microblogs, online forums, etc. – could be tracked by Cision clients alongside more traditional news media outlets. Each news clip…
Read MoreDigital Marketing Advice from Dan Zarella on When to Share on Facebook and X
When’s the best time to Facebook? When’s the best time to tweet? If you’re a digital marketing agency pro, you’ve probably wondered about it more than once. Until now, very little research has been conducted to answer that question. In this podcast on the Science of Timing Facebook status update tweets, social media scientist Dan…
Read MoreB2B Digital Marketing Keynote Highlights
This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City. It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%…
Read MoreManaging Online Communities with Rachel Happe
Managing online communities isn’t always all it’s cracked up to be. Sometimes, things go a little sideways. That’s just what happened to me. I have always been impressed with Rachel Happe‘s deep subject matter expertise in online community management. She has invested much time and energy thinking about and helping others figure out how…
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