Posts Tagged ‘NY Times’
Public Relation Agency Publicist David Ratner on Promoting Books for the New York Times Bestseller List
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of a large book public relations agency, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These days, the majority…
Read MoreAdapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
Read MoreNew York Times Social Media Editor Jennifer Preston
In this episode, Jennifer Preston, Social Media Editor at The New York Times, gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City. Jennifer Preston is also an Adjunct Professor…
Read MoreSunday Styles PR Pitching Tips with New York Times Reporter Allen Salkin
New York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him. Sunday Styles PR Pitching Tips 0:49 – Eric Schwartzman discloses his partiality to The New…
Read MoreWord of Mouth Marketing with New York Times Director Jeffrey Graham
New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times, which includes advertising, digital marketing, strategic research, analytics, and email newsletter marketing. Previously he was SVP,…
Read MoreNew York Times Media Business Columnist David Carr on the Rise of Social Media
This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr. Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section…
Read MoreCovering the Media Business with New York Times Columnist David Carr
David Carr talks about the rise of blogging, online influencers, and reinventing the newspaper industry. He has been writing about the news media as it intersects with business, culture, and government, for the past 25 years. His column, “The Media Equation,” which appears in the Monday Business section of the New York Times, is a…
Read MorePR Pitching Tips for Technology Writer Steve Lohr at The New York Times
This is a recording of a presentation by New York Times technology editor, Steve Lohr, who invited to keynote the Public Relations Society of America’s Technology Conference in New York. He focuses on how public relations agency pros can best support his reporting efforts. PR Pitching Tips 3:03 – Steve Lohr introduces his keynote on how…
Read MoreUp Close with David Pogue of New York Times
00:32: Eric Schwartzman intros NY Times technology columnist David Pogue plays a snippet of David’s thoughts about the amazing benefits of the podcast; Eric explains “On the Record…Online,” talks about his PR firm, what he does, and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology, starting…
Read MoreHow to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
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