Search results for: crisis
Gun Violence Trigger Social Media Policy Failure
In a podcast I recorded with Doug Bonney, the chief counsel and legal director for Kansas’s American Civil Liberties Union (ACLU), we delved into the complex web of issues surrounding the Kansas Board of Regents’ social media policy. As a public relations agency leader, I was interested in the Kansas Board of Regents social media…
Read MoreINTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment
This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric: Tell us about yourself. Marcia: I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.…
Read MoreSocial Media Marketing Training Programs at Intel
What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program. Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly…
Read MoreAuto Industry Bailout PR at GM
Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…
Read MoreThe B2B Social Media Marketing Show – 9
B2B Social Media Podcast – Our guest panelist is Allan Schoenberg, director of corporate communications who leads B2B marketing at CME Group. 1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for Truth? – Is it your responsibility to share relevant information with your customers, even if you’re not sure it’s accurate? 2. Is Facebook ready…
Read MoreBad Press from Environmentally Unfriendly Actions
Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters. But according to the local newspaper, the attractions aren’t the problem. The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…
Read MoreHow the Marine Corps Empowered Online Ambassadors through Social Media Policy [Case Study]
Making the Marine Corps Social Media Policy was as political as it was practical. To integrate shared social media into wartime communications, the US Department of Defense made a public affairs decision to relax their military social media rules and prohibit command from blocking access to social media indefinitely on their nonclassified network. Getting that…
Read MoreGrassroots Advocacy Briefing from American Beverage Association President Susan Neely
Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes, says Susan Neely, President of the American Beverage Association (ABA). She was part of a panel discussion at the Public Relations Society of America International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health…
Read MoreFacebook Marketing Campaign Measurement Briefing
A commonly asked questions in my marketing seminars is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options are at…
Read MoreNuclear Regulatory Commission Chief Spokesperson Eliot Brenner
Social media for government regulators, web 2.0 for power plants, and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC. Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission. He…
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