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In a rapidly evolving landscape where data is the new currency, the power of big data analytics cannot be understated. In a recent podcast interview hosted by Eric Schwartzman, Jeff Jonas, an IBM fellow, delves into the world of big data analytics, discussing its profound implications for digital marketing success, personal privacy, and the future…

In today’s digital age, data has become the lifeblood of businesses and organizations across the globe. Big Data, in particular, has emerged as a game-changer, holding the potential to revolutionize industries and shape our society’s future. As a digital marketing agency founder, my ability to comprehend the significance of Big Data is crucial. It’s not…

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…

Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a field PR office in Austin. Social media monitoring is…

Meet the new Public Relations Society of America CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011. Throughout the year, the Public Relations Society of America’s strategic communications planning team canvassed senior-level public relations firm professionals in…

Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes, says Susan Neely, President of the American Beverage Association (ABA). She was part of a panel discussion at the Public Relations Society of America International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health…

Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.   Prior to joining DePaul University, Cheryl was on the corporate affairs team…