Putting Social Data in Context

Inhi Cho Suh speaking at TED@IBM at SFJAZZ, San Francisco, California, September 23, 2014. Photo: Marla Aufmuth/TED
Inhi Cho Suh speaking at TED@IBM at SFJAZZ, San Francisco, California, September 23, 2014. Photo: Marla Aufmuth/TED

In this special episode, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.  

Topics discussed:  

  • Why should non-technical business people care about big data?
  • Transactional, machine, social and enterprise data
  • The difference between social media and social data
  • The risks of collecting, storing and analyzing social data
  • OODA: What it is and how it applies to big data
  • Applying sound IT governance practices to big data projects
  • Respecting the intellectual property rights of others on big data
  • We’ve talked about harnessing Big Data to deliver improved business outcomes, but what about political and social outcomes.
  • Using what Brazilian President Dilma Rousseff said at the UN after she learned her phone was being tapped as a guide, in your opinion, does freedom of expression depend on the right to privacy?
  • What if CIA director of intelligence James Clapper hired you to make the PRISM program more constitutional? Could you? How?
  • Privacy by design

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