Earned Media Podcast Archive

This episode is for: I go through the 10 digital marketing skills that will be most in-demand and teach you how to explain them to anyone, regardless of tech-savvy they are. If you want to become a digital marketing specialist, you need baseline fluency in the first 4 skills. After that, you can choose any…

Before the internet, trade media coverage was the primary source of inbound links for B2B technology companies.  Now, bloggers, podcasters, influencers, and other B2B content marketers have expanded the chorus of third-party voices. At the same time, the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re…

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model, co-author…

If you’re at a content marketing agency in the world of digital marketing, lead generation, or social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools, and courses designed for this…

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  Disruptive technology has impacted consumer behavior and revolutionized our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey? And,…

If you’re wondering how to get the most out of PR firm, this post is for you. Whether you’re looking for personal PR, a B2B tech PR, or public relations outreach to promote your ecommerce website, hiring the right public relations practitioners to handle your account is always challenging. Many public relations agencies will say…

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

There are no accidents in life. Everything happens for a reason. Viral content marketing can be explained by the laws of science. But first, we need to look at our culture. When presenting a persuasive argument, Western education stresses a reliance on science, reason, and logic. But it turns out, that’s the wrong formula for…