PR and SEO: Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results?
Brand search engine results are what you see when you Google a brand name.
At some point in the B2B customer journey, your customers and prospects are going to Google your name or the name of your brand.
And what they find will either hurt or help your reputation.
Search results have a direct impact on perceived authority and credibility. Negative results surfacing in search has compelled many brands to retain the services of a good SEO consultant.
For example, if you call yourself a world reknown expert and it's hard to find your website, or someone less influential outranks you, there's a disconnect between what you think about who your are, and what Google thinks about you who you are
In this episode, I have a very special guest.
He’s a world-renown brand SEO specialist Jason Barnard who publishes a series of brand SERP courses and we’re going to talk about how to manage your reputation in Google Search, which is very different from trying to rank for unbranded keywords.
In this podcast, we discuss:
- What are Brand SERPs and why do they matter.
- The difference between online reputation management and SEO.
- Impact of brand SERPS on brand reputation.
- How brand SEO impacts thought leaders.
- Skills required to manage brand SERPs.
- Impact of earned media on brand SERPs.
- And much, much more!