Content Marketing

Email marketing is among the most effective growth marketing and lead generation channels for digital marketing because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Tik Tok, Instagram, Twitter and Facebook, email and search engines…

It’s time to streamline your online newsroom, according to Former CBS News correspondent David Henderson. But exactly who should you be streamlining it for? Who’s your target audience? The news media? Or everyone? Above is the online newsroom for UCLA, which my company iPressroom built and hosts. To keep it up to date, a staff…

I started listening to podcasts in late 2004 and launched On the Record…Online in April 2005 to help promote a greater understanding of how social media changed how organizations communicate and how people consume media and information. In addition to producing podcasts, I run a public relations firm that is equally adept at SEO, digital…

These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York, which unpacks an integrated marketing approach to public relations strategy and interactive marketing through blogs, RSS, dynamic web presence, SEO consulting, and email marketing. Last year, the question on everyone’s mind was whether or not podcasting…

I recently produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts from a model where broadcasters “push” content on their own schedules to a model where consumers “pull” the content they want to a variety of devices, we hope…