On the Record Online Podcast

Film Preservation, Digital Imaging, and Wearable Tech Insights with HP VP Howard Taub

By Eric Schwartzman | December 29, 2006

This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras, and the rude awakening we all may be in for if we don’t archive our data appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a…

Read More

Disruption of News Media Business with Digiday Editor Brian Morrissey

By Eric Schwartzman | December 22, 2006

This is an exclusive interview with Brian Morrissey, when he was a reporter at Adweek, about digital advertising, ad tech trends, and what the future of marketing will look. Much of what he speculated came true.  Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s disruption of the media and marketing industries.…

Read More

Inside the Early Digital Hip Hop Years with Quincy Jones III

By Eric Schwartzman | December 15, 2006

In this exclusive, candid interview, QD3 Chairman Quincy Jones, III, and President Paul Campbell discuss the entertainment business, social media marketing, and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College of Music…

Read More

Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson

By Eric Schwartzman | December 8, 2006

This is a fascinating, high-level conversation with Omnicom Digital advertising agency CEO Jonathan Nelson about the history of ad tech, open source software, managing digital creative, leveraging digital advertising, and social media marketing tools and services.  This was recorded when Jonathan Nelson was CEO at  Organic, whose pioneering work helped to make the Internet the…

Read More

Influencer Marketing in Public Relations with Emily Riley

By Eric Schwartzman | December 1, 2006

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic – which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst, and public relations agency services to clients – she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…

Read More

Video Game Public Relations Primer with Dean Takahashi of Venture Beat

By Eric Schwartzman | October 13, 2006

This is a foundational briefing from reporter Dean Takahashi for video game public relations firms. If you want to specialize in public relations for the video game industry, this exclusive interview will bring you up to speed quickly on media relations best practices in this vertical. Before Venture Beat, Dean Takahashi was a San Jose…

Read More

Podcast Audience Measurement and Valuation with Ron Bloom

By Eric Schwartzman | October 6, 2006

In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist in…

Read More

Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt

By Eric Schwartzman | September 29, 2006

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…

Read More

Podcast Marketing Metrics with David Sifry

By Eric Schwartzman | September 22, 2006

David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting marketing, and RSS advertising. David Sifry is a serial entrepreneur with over 30 years…

Read More

Digital Media Analytics at the Audit Bureau of Circulations

By Eric Schwartzman | September 15, 2006

Michael J. Lavery, former president of the Audit Bureau of Circulations, talks frankly about paid versus non-paid circulation and the value of print versus online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor. …

Read More

No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.