Digital Marketing Training
It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, even my mother-in-law, a self-pronounced technophobe, prefers to see patients on Zoom at this point. And she hated it the first time she tried it. Not that I blame her. At a virtual conference…
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If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…
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In digital marketing, content marketing, search engine optimization, list building, and email marketing continue to be significant revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so influential, why do some…
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I started beating the online training drum in 2010. But it took a pandemic and a lockdown for us to finally wake up to real value of online training, as well as virtual meetings. After a decade producing virtual instructor-led and self-paced online trainings to onboard users for SaaS companies and boost customer success, online…
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Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…
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The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA. It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision…
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Find out how SAP marketers are using eLearning to drive the adoption of their latest software products and why social networks may need better legal chops to stand up to DMCA takedown requests from startups like Ashley Madison B2B Marketing News and Trends Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to…
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Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has…
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This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…
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I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.