B2B Digital Marketing
The numbers are in from Google and they show, yet again, that social media doesn’t kill broadcast media. It complements it. Had the IOC and its official sponsors really understood this, perhaps they wouldn’t have issued their draconian social media policy. In a post about the real reasons why the Social Media Policy (aka #Rule40)…
Read MoreThe business model known as collaborative consumption — where buyers and sellers trade without intermediaries through an online community marketplaces — has been a homerun for Ebay and Craigslist. But a new breed of start-ups like AirBNB, which apply the same model to service industries, where responses times are critical, and relationships matter, are having…
Read MoreFashion designer Karl Lagerfeld (@Karl_Lagerfeld) will offer a new couture brand “Karl” direct to consumers via the web, and has put up a sign-up page with details here. The new line will be available through Net-a-Porter as soon as Jan. 25th, it was annouced today at Le Web 2011 in Paris, says Lagerfeld, a self-professed…
Read MoreLearning how to share social media, whether with a tweet, a post on Facebook or even +1ing someone on Google+, can be confusing to some. Posting a link on your business Facebook page may not be the best Facebook wall post choice. Your recent tweet may not give you the response you were expecting. Many…
Read MoreIn many ways, digital marketing as a whole, including social media marketing, can be likened to a powerful tool. In unskilled hands, it has the potential to backfire. Frequently, companies assign the responsibility for social media to lower tiers of the organizational hierarchy. With digital illiteracy prevalent in the C-suite and boardroom, we are bound…
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For more than a decade, Cision software has integrated mainstream news media monitoring and research with social media analytics. Since then, Twitter, Facebook, and YouTube presences – along with 100 million blogs, social networking sites, microblogs, online forums, etc. – could be tracked by Cision clients alongside more traditional news media outlets. Each news clip…
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B2B Social Media Podcast – Our guest panelist is Allan Schoenberg, director of corporate communications who leads B2B marketing at CME Group. 1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for Truth? – Is it your responsibility to share relevant information with your customers, even if you’re not sure it’s accurate? 2. Is Facebook ready…
Read MoreSearch engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google. Social search, geolocation and digital…
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What equipment is needed for a podcast? In B2B marketing, where sales cycles are longer and decisions are made by committee, podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on demand has…
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Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…
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