How to Get Proficient in Digital Marketing
In many ways, digital marketing as a whole, including social media marketing, can be likened to a powerful tool. In unskilled hands, it has the potential to backfire. Frequently, companies assign the responsibility for social media to lower tiers of the organizational hierarchy. With digital illiteracy prevalent in the C-suite and boardroom, we are bound to witness ill-conceived smear campaigns, misguided Twitter directives, and negative SEO campaigns.
Imagine if your company’s Facebook page was subject to a brand hijack. What if your superior claimed that social media is a waste of time and money? Would you be capable of enlightening them about the opportunities social media can offer your organization?
Could you track the return on investment (ROI) of your efforts to secure and increase your budget allocation over time? If not, your proficiency in social marketing may be lacking. While you may understand the “what” and the “why” of social media, unlocking its potential necessitates an understanding of the “how.”
It’s widely acknowledged that social media is ubiquitous, and most of us can post an Instagram or TikTok story or tweet – that’s the “what” and the “why.” However, acquiring the practical, applied skills to strategically employ social media to support corporate marketing objectives is an entirely different challenge.
If you find yourself lacking these skills, you’re not alone. The majority of content marketing a public relations agency professionals struggle to gain support and resources for social marketing initiatives, let alone implement effective programs without relying on external experts.
The root of the issue lies in the scarcity of hands-on training opportunities. What’s needed are workshops where professionals can learn to harness the power of social media without constant upselling by consultants.
While there are numerous conferences that touch on social media topics, they seldom provide a comprehensive overview or hands-on exercises aimed at empowering you to do it yourself. You won’t learn how to launch a blog, incorporate widgets, install Google Analytics and Search Console, or uncover the keywords your potential customers use when searching for your products or services – the skills you truly need.
At these conferences, you’ll often encounter unpaid speakers seeking to secure new business leads. They might impart a nugget or two of knowledge, but their focus will be on highlighting their successes while avoiding mention of their missteps. You’ll have a limited opportunity to ask questions, receive their contact information, and be left to fend for yourself in the dark.
In an effort to address this gap, I have partnered with Social Media Today to offer a new Hands-On Training workshop. This September, I’ll be visiting cities such as Sydney, Singapore, London, Paris, Toronto, New York, Chicago, and San Francisco. If you’re eager to gain practical knowledge, I encourage you to consider joining me.
If you already understand the significance of social media and why you should be utilizing it, it’s time to acquire the skills to execute effectively. This requires hands-on, practical instruction – no keynote speeches, panel sessions, or PowerPoint presentations. Just step-by-step, hands-on exercises, with the freedom to ask as many questions as you like in a supportive environment alongside fellow professionals.
Over the past five years, I’ve traveled the globe, conducting social media training sessions for Fortune 100 companies, government agencies, and dedicated professionals. Here’s what participants have had to say about my workshops:
I don’t conduct training sessions at hotels. All our sessions are held at state-of-the-art computer training facilities. Bring your laptop, log in, and prepare to delve into search engine optimization consulting, social media monitoring dashboards, blog launching, audio and video production and editing, Facebook Page creation, LinkedIn and Twitter mastery, and the development of a social engagement dashboard, among many other valuable skills and strategies.