B2B Content Marketing
On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture capitalist John Doerr of Kleiner Perkins Caufield & Buyers and Esther Dyson, in response to a question from Charlie about who the losers will be as a result of technological innovation came this peril of…
Read More(LAS VEGAS) Google co-founder Larry Page used a good part of his keynote to argue for the standardization of power adapters, audio and video and formats to support interoperability in the consumer electronics industry. Accordingly to Larry, who could have devoted the entire 60 minutes to shilling his stock, this will lead to greater development…
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Read MoreEContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone who reads this blog knows I am firmly behind. But the article (which I am quoted in) takes a position on finding the right length of a podcast that is contrary to mine. Like Neville…
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Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday. Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing…. Marketing and PR people are always so worried about sending people away from their…
Read MoreOn television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a terrible line call in a match between Capriati and S. Williams. Williams was robbed. But there was nothing she could do since the USTA does not allow for challenges, something some of the television announcers,…
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