Posts by Eric Schwartzman
Blogger BL Ochman on Blogging for Public Relations
This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…
Read MoreUp Close with New Yorker Magazine Columnist Ken Auletta
This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
Read MoreMedia Relations Tips from Consumer Electronics Reporter Walt Mossberg
This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks called “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine called “the most influential computer journalist” and who Rolling Stone called “the most powerful columnist in technology.” Walt Mossberg is a luminary in the…
Read MoreUp Close with Open Source Evangelist with Doc Searls
Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization.
Read MoreState of Public Relations Panel
This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness…
Read MoreUp Close with Joe Hayashi of Yahoo! Podcasts
In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb
Read MoreProfit From Inefficiency and Die Says Esther Dyson on Charlie Rose
On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture capitalist John Doerr of Kleiner Perkins Caufield & Buyers and Esther Dyson, in response to a question from Charlie about who the losers will be as a result of technological innovation came this peril of…
Read MoreGoogle Keynote Feed Interrupted By Proprietary Content
(LAS VEGAS) Google co-founder Larry Page used a good part of his keynote to argue for the standardization of power adapters, audio and video and formats to support interoperability in the consumer electronics industry. Accordingly to Larry, who could have devoted the entire 60 minutes to shilling his stock, this will lead to greater development…
Read MoreDawn of Podcasting with Doug Kaye
Doug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series,…
Read MoreOrigins of Podcasting at the San Francisco Chronicle Podcast with Editor Marcus Chan
In a rare podcast interview hosted by Eric Schwartzman, San Francisco Chronicle Podcast Editor Marcus Chan provides valuable insights into the history of podcasting at this esteemed newspaper. The exclusive interview unveils the journey of San Francisco Chronicle Podcasts, their diverse content categories, audience reception, the pursuit of monetization, and their role in shaping the…
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