Posts by Eric Schwartzman
Startups Guide to PR with Francios Gossieaux
This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…
Read MoreMedia Relations in the Network Age with Dan Gillmor
This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…
Read MorePublic Relations Podcasters Panel
In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…
Read MoreBest Company Blogs with Robert Scoble and Shel Israel
This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…
Read MoreSocial Media Management with Phil Gomes and Steve Rubel
This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he…
Read MoreClub Promoter Ivan Kane Explains What Makes Cool
Join us as we delve into a fascinating discussion with Ivan Kane, the renowned nightlife maestro of Hollywood, as identified by The New York Times, centered around the elements that lend an aura of ‘cool’. The keys to his triumph serve as illuminating knowledge for professionals in public relations firms and marketing agencies, who are…
Read MorePioneering Online Public Relations with Elizabeth Albrycht
This is a conversation I had with public relations consultant and New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations consulting. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and public relations. It was called the…
Read MoreOwned, Shared and Earned Media Marketing Lessons form Chekov
I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound media symbolizes the old way of doing things. Inbound media is revolutionary. And these new inbound, digitally powered channels have been met with all kinds of resistance. Anton Chekov’s The Cherry Orchard explores a similar…
Read MoreUS Defense Dept. Recognizes Power of New Media
Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate directly with a network of like-minded people, the emergence of digital media communications technologies that make it possible for anyone to reach a broad or influential audience are frustrating the US Dept. of Defense in…
Read MoreInternet Marketing Deep Dive with BL Ochman [Podcast]
Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media.…
Read More