Posts by Eric Schwartzman
Golin Harris Founder Al Golin on Public Relations Management Best Practices
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and getting press coverage. PR Management Best Practices 4:24 – Al Golin explains what public relations is. 5:35 – Golin on…
Read MoreBurson-Marsteller Founder Harold Burson on Importance of PR Consulting Experience
Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…
Read MorePitching Hard News with CNN Anchor Renay San Miguel
If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
Read MoreUser Experience is the New PR with Jakob Nielsen
The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
Read MoreThe Distracted Student: Navigating the Impact of Partial Attention in Higher Education
During a recent lecture to a public relations class at Pepperdine University, I couldn’t help but notice something concerning. Throughout my talk, most students had their laptops open and were engrossed in their screens. As a keynote speaker and professional development trainer, it’s only natural to hope for an engaged audience. Still, it got me…
Read MoreDigital PR Keynote for the PRSA Independant Practitioners Group
This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…
Read MoreHow to Pitch the Washington Post Editor Chet Rhodes
This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…
Read MoreBeyond Text: Podcasts and Vidcasts
Here’s my opening remarks from a session on podcasting at the New Communications Forum in Palo Alto: My name is Eric Schwartzman, I am the founder and president of iPressroom, a hosted web-based application for digital PR campaigns, and I have the pleasure of moderating this session Beyond Text: Podcasts and Video Blogging. The introduction…
Read MorePublic Relations Campaign Analysis with Katie Paine
This is a conversation about public relations campaign measurement with Katie Delahaye Paine, founder of KD Paine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KD Paine & Partners LLC and publisher of The Measurement Standard and The One-Minute…
Read MoreMedia Relations and User Generated Content with J.D. Lasica
This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…
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