Posts by Eric Schwartzman
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…
Read MoreAutomation and Outsourcing Trip Switch Op-Ed [PODCAST]
Automation and outsourcing drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
Read MoreHow To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…
Read MorePivot Marketing Agency 4-Step Transformation Framework
Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
Read MoreEcommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks…
Read MoreHow to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork.…
Read MoreDigital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
Digital Marketing Reporting with Harvard Business Analytics Program Graduate Shonali Burke, an accomplished digital public relations, corporate communications, and PR measurement expert. A former digital PR consultant, Shonali Burke completed the Harvard Business Analytics Program and in this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she…
Read MoreCommonly Overlooked Conversion Rate Optimization Tips from Eric Schwartzman
I was recently contacted by a small business owner who was deplatformed by Facebook. They shut down his company’s Facebook page and he wanted to know if I could help him restore it. Facebook has less than 60K employees and close to 3 billion users. Good luck getting their attention unless you’re spending big bucks…
Read MoreThe Role of Content Marketing in a Digital Pivot
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19 infections down and US residents half vaccinated, small business reopenings spiked in Q1, according to the 2021 Yelp Economic Average Report. But is this a return to business as usual? Or should small businesses be…
Read MoreB2B Marketing: Are Las Vegas Trade Shows Back Yet?
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from the Las Vegas Convention Center to deliver a digital marketing keynote at Amusement Expo International. This was my first live keynote appearance since trade shows and conferences shut down after the global pandemic. Conferences and…
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