Digital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
Digital Marketing Reporting with Harvard Business Analytics Program Graduate Shonali Burke, an accomplished digital public relations, corporate communications, and PR measurement expert.
A former digital PR consultant, Shonali Burke completed the Harvard Business Analytics Program and in this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was, and whether or not it’s worth the $51,000 investment.
The Harvard Business Analytics Program is a three-shield program that combines faculty from Harvard Business School, the School of Engineering, and the School of Arts and Sciences to go well beyond just statistics.
To give students a thorough understanding of digital transformation, which digital analytics are used to justify, the program covers programming languages like SQL and Python and the building blocks of machine learning and artificial intelligence.
In this interview, Shonali talks about how the program teaches students how to take a more agile, modular approach to leveraging and harnessing data to drive business growth.
The Harvard Business Analytics Program – which can be completed in as little as nine months for full-time track students – is made up of six core courses (like Digital Strategy and Innovation and Foundations of Quantitative Analysis), which are eight weeks each, two two-week seminars, and two 3-day immersions which used to be on campus preCOVID but are not anymore.
Much of the work can be performed asynchronously, but you do also attend live peer group discussions. Shonali says the live classes are fun, but in true Harvard Business School fashion, you have to be ready to answer questions from Professor Lakhani, who fires them away from the podium without notice.
Listen to full episode and find out why effective business communication is so foundational to digital transformation, how data can improve content marketing funnels and more.