Posts by Eric Schwartzman
Online Newsrooms with Toyota’s Internal Communications Head Scott Deyager
Online newsroom best practices, online newsroom design, and social media communications with Scott Deyager – Head of Internal Communications for Toyota North America – who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, mana/PR agencies, and the future of social media communications. Schwartzman & Associates is a PR firm of record…
Read MoreSEO Consulting Secrets from Google’s Danny Sullivan
SEO Consultants and public relations experts will not want to miss this podcast. It’s a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO,…
Read MorePR Pitching Tips for Wired Magazine from Editor Frank Rose
Public relations agencies take note. This podcast is all about how to pitch Wired Magazine. It’s an exclusive discussion with their contributing editor Frank Rose. In this interview, Frank advises public relations firms on how he decides what to write about, what he expects to find in a company’s online newsroom, and whether or not…
Read MoreOnline Reputation Management in Digital Marketing with Tara Hunt
Your online reputation is what Tara Hunt calls you whuffie. I first heard about “The Whuffie Factor: Using the Power of Social Networks to Build Your Business” on Brian Obkerich’s podcast. I was so taken with Tara Hunt, featured in that interview, that I pinged her whuffie. Now, when I was a kid, if you…
Read MoreOnline Community Management Best Practices
Coming up to speed on online community management best practices can be a little overwhelming because in addition to learning new grassroots public relations skills and concepts, you have to learn a new language. Winning the trust and loyalty of your customers through branded B2B social networks has evolved as its digital marketing sub-discipline. Sometimes,…
Read MorePutting the Public Back in Public Relations
If you’re a public relations firm or social media marketing newcomer, I am pleased to introduce you to prolific social media specialist Brian Solis. I’m writing from the Public Relations Society of America Digital Impact Conference, which I am also keynoting and chairing. We just opened the conference in NYC this morning with a keynote…
Read MoreContent Marketing via Video On-Demand with Dina Kaplan
This podcast is a content marketing with video-on-demand deep dive featuring Dina Kaplan, who covers the growth of online video, measurement challenges, and how much showrunners earn from distributing their online programs on Blip.TV. You will like this podcast if you’re at a content marketing agency gearing up to produce videos for a client. Content…
Read MoreSocial Media Management with CC Chapman
Social media management, search engine optimization, and public relations with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Social Media Management Insights 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook…
Read MorePolitical Public Relations at the DNC with Jason Rosenberg
Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention, discusses his political PR mandate at the Democratic National Convention, setting up the DNC’s online newsroom and establishing the criteria for credentialing online influencers. Political Public Relations Insights 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He…
Read MoreAdvice to PR Job Seekers from Don Spetner at Korn Ferry
Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about getting a job at a public relations firm, social media compliance, the media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Advice to PR Job Seekers 3:49 – PR jobs expert…
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