Posts by Eric Schwartzman
Kodak Before Instagram with Jeffrey Hayzlett
What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in…
Read MoreNew York Times Social Media Editor Jennifer Preston
In this episode, Jennifer Preston, Social Media Editor at The New York Times, gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City. Jennifer Preston is also an Adjunct Professor…
Read MoreGoogle Director of Communications and Public Affairs Gabriel Stricker
In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from…
Read MoreFacebooking Event Marketing Aloha Style with Paul Klink
If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post…
Read MoreCrisis Communications at US Pacific Command with Daniel King
US Army Lieutenant Colonel Daniel King, Deputy Director at US Pacific Command on the North Korean Nuclear threat and a rise in spoofed Facebook pages of US Military officials. This is an excerpt for an audio interview with the Lt. Colonel, which is available for download.
Read MoreDigital Strategic Communications for Public Affairs at US Pacific Command
At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…
Read MoreExpert Insights: Developing Key Messages in Political Campaigns – White House Press Secretaries Panel
In this exclusive podcast recording, a distinguished panel featuring four former White House Press Secretaries share invaluable insights with public relations agency professionals on key message development, navigating unforeseen challenges, and maintaining accuracy in political campaigns. The panel discussion, moderated by Dan Schnur, Director of the Institute for Politics at USC, brings together seasoned strategic…
Read MoreIraq War Social Media and Operations Security Training [Case Study]
This case study reveals how the US Dept. of Defense integrated social media as an information operations capability without compromising operational security (OPSEC). This conflict continued for at least a decade as an Iraqi insurgency emerged to oppose the occupying forces and the post-invasion Iraqi government, and this article details precisely the role social media…
Read MorePast Attendees Discuss my Digital Marketing Seminars
In this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world. SHOW NOTES: …
Read MoreEntertainment PR Agency Leader Stan Rosenfield
Briefing Public relations agencies operate in a highly competitive industry. In this interview with communications agency Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag a PR agency internship. In…
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