Posts by Eric Schwartzman
Grassroots Advocacy Briefing from American Beverage Association President Susan Neely
Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes, says Susan Neely, President of the American Beverage Association (ABA). She was part of a panel discussion at the Public Relations Society of America International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health…
Read MoreLocation Based Social Media Marketing at New York Fashion Week
Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings. Smart communications strategies embrace…
Read MoreCommunications Strategy and Confirmation Bias
Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university. Prior to joining DePaul University, Cheryl was on the corporate affairs team…
Read MoreFacebook Marketing Campaign Measurement Briefing
A commonly asked questions in my marketing seminars is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options are at…
Read MoreMastering Media Relations in a World of Diminishing Press Opportunties
Media relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and…
Read MorePromoting HBO’s Flight of the Conchords with Dave Fletcher
Promoting HBO’s Flight of the Conchords, a new user management platform for the social web, and how to design and build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism, a multi-disciplinary web design agency with offices in New York, London and Durban, South Africa. He presented a…
Read MoreGrowing Your Facebook and Twitter Followers through Social Automation
Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open…
Read MoreNuclear Regulatory Commission Chief Spokesperson Eliot Brenner
Social media for government regulators, web 2.0 for power plants, and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC. Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission. He…
Read MorePolitical News and Social Media with Politico Editor Jim VandeHei
The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast. If you’re in public relations or media…
Read MoreExploring Social Media Strategy and Leadership Insights with Charlene Li
Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Understanding how social engagement can transform leadership dynamics is crucial. As a public relations agency leader,…
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