Posts by Eric Schwartzman
You Suck at Digital Marketing and PR Because Your Digital Literacy is Low
Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise-wide. As long as we treat emerging media as a digital marketing and public relations opportunity, we will fail to realize the true promise of many-to-many communications. In addition to teaching the mechanics of social media, we need to…
Read MoreThe B2B Social Media Marketing Show – 3
The B2B Social Media Marketing Show #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online. B2B Digital Media Insights The Watson Jeopardy Challenge, quite possibly the most…
Read MoreThe B2B Social Media Marketing Show – 2
The B2B Social Media Marketing Show #2 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online. The B2B…
Read MoreSocial Media and the Arab Spring
It was not because of social media that Mohamed Bouazizi, a Tunisian street vendor set himself on fire to protest the confiscation of his wares and the harassment and humiliation inflicted on him by the Tunisian Government. But it was social media that helped turn his self-immolation into a catalyst for the Tunisian Revolution and the…
Read MoreThe B2B Social Media Marketing Show – 1
The B2B Social Media Marketing Show #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
Read MorePR Agency Develops Social Crisis Media Simulation App
Public relations agency Weber Shandwick, has developed a social media crisis management simulator called FireBell to provide crisis management training for in-house public relations and corporate communications staffers to avoid critical missteps in crisis management. In this podcast, Weber Shandwick VP of public relations Brooke Worden joins guest host Sandra Burrowes to give us a…
Read MoreWhy Facebook Could Become Less Important to Content Marketing Agencies
If the case studies and news highlights in this blog post are a glimpse of things to come, then Facebook Brand Pages could become a less critical channel to content marketing agencies and their clients once they learn the real power of a social network. Content Marketing Agency Highlights The best times to post, creative…
Read MoreDigital Marketing Case Study: How Amazon and Spotify Promote their Brands on Facebook
This digital marketing case study explains the marketing strategies of Amazon and Spotify on Facebook. It is a recording of a presentation by Facebook partner engineer Simon Cross in Paris at Le Web, where Uber, Waze, and AirBNB were launched. These companies use Facebook to address a longstanding problem website marketing companies have had…
Read MoreWebsite Marketing Case Study: How to Market Your Website with Facebook Like Buttons
If you’re at a website marketing company scratching your head wondering how in the heck Facebook could be such a valuable digital marketing channel or trying to figure out what the real significance of Facebook as a website marketing tools is, this digital marketing case study podcast is for you. This is the second in…
Read MoreSocial Media Optimization Case Study: Facebook Like Buttons
This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to alter the world of online display advertising. It is the second in a series of posts about website marketing with Facebook. The first website marketing post is about Facebook Pages and Facebook Ads. At…
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