Website Marketing Case Study: How to Market Your Website with Facebook Like Buttons

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If you’re at a website marketing company scratching your head wondering how in the heck Facebook could be such a valuable digital marketing channel or trying to figure out what the real significance of Facebook as a website marketing tools is, this digital marketing case study podcast is for you. This is the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc.

Website Marketing with Facebook Tips

• The benefits of installing Facebook “Like” buttons
• How to use Facebook “Like” buttons to achieve massive reach
• How to optimize Facebook “Like” buttons for maximum engagement
• How to use the Facebook Activity Stream and Live Stream social plug-ins.

  Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use Facebook’s social plug-ins to extend the reach of Facebook.com to your destination website using their social plug-ins.

Understand the benefits of integrating Facebook “Like” buttons into your site and how best to optimize them to engage the most significant number of users. 

Mr. Cross offers numerous recent case studies from well-known organizations like The Independent newspaper in the UK and the BBC. He talks about which social plug-ins to use based on your marketing objectives.

This presentation was recorded at Le Web in Paris

Photo by Nghia Nguyen on Unsplash