Facebook Marketing by Installing Like Buttons on Your Site

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If you're scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc.

In this episode, you will learn:

• The benefits of installing Facebook “Like” buttons
• How to use Facebook “Like” buttons to achieve massive reach
• How optimize Facebook “Like” buttons for maximum engagement
• How to use the Facebook Activity Stream and Live Stream social plug ins.

  Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use the Facebook's social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins.

Understand the benefits of integrating Facebook “Like” buttons into your site and how best to optimize them to engage the largest number of users. 

Mr. Cross offers recent numerous case studies from well-known organizations like The Independent newspaper in the UK, the BBC and talks about which social plug ins to use based on your marketing objectives.

This presentation was recorded at Le Web 2010 in Paris

Photo by Nghia Nguyen on Unsplash