Facebook Marketing by Installing Like Buttons on Your Site


If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc.

In this episode, you will learn:

  • The benefits of installing Facebook “Like” buttons
  • How to use Facebook “Like” buttons to achieve massive reach
  • How optimize Facebook “Like” buttons for maximum engagement
  • How to use the Facebook Activity Stream and Live Stream social plug ins.

  Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use the Facebook’s social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins.

Understand the benefits of integrating Facebook “Like” buttons into your site and how best to optimize them to engage the largest number of users. 

Mr. Cross offers recent numerous case studies from well-known organizations like The Independent newspaper in the UK, the BBC and talks about which social plug ins to use based on your marketing objectives.

This presentation was recorded at Le Web 2010 in Paris

Photo by Nghia Nguyen on Unsplash

Join My Weekly Webinar


Weekly video chat on the latest earned, shared and owned media tools and trends.

Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

Mockup Transp 2 (1)

Do it Yourself Guide to Public Relations


Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman