Posts by Eric Schwartzman
The B2B Social Media Marketing Show – 7
The B2B Social Media Marketing Show #7: Are social Q&A services worth your time, searching tweets by LinkedIn profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya…
Read MoreIf You Already Know the Value of Digital Marketing, Don’t Read This
Keynoting the Dell B2B Social Media Marketing Huddle, Brian Solis shared with laser precision why you’re reading this blog post, why I wrote it, and what social means for the future business. And here’s a little hint. It’s not about PR. And it’s not about marketing. It’s about something much, much bigger. If you read…
Read MoreThe B2B Social Media Marketing Show – 6
The B2B Social Media Marketing Show #6 – LinkedIn launches a news aggregation service, analysts predict B2B marketing spending will rise 6.7%, and a brand’s reaction to a mistaken tweet with guest panelists Jeff Cohen of Social Media B2B and Rick Short of Indium Corp. and its constellation of bloggers. B2B Marketing Discussion Items:
Read MoreHaitian Earthquake Crisis Management Case Study: Three Insights on Communicating from the Epicenter
When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems.
Read MorePublic Relations and Social Media Marketing Travel in Recession
Social media marketing for travel has become more critical to the hospitality industry and the public relations firms serving it since the economic downturn hit the travel industry in 2008. Digital PR consultants, in particular, are also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals…
Read More3 Ways to Outsource Social Media without Selling Your Soul
I took some flack over my last post about outsourcing your social media voice to a content marketing agency – which despite drawing some very thoughtful comments – I still believe is the wrong way to go for most companies. So now that you know what I think you can’t do, I will share what…
Read MoreThe B2B Social Media Marketing Show – 5
The B2B Social Media Marketing Show #5 – In this Episode:
Read MoreOutsourcing Social Media to a Digital Marketing Agency without Selling Your Soul
I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck, and Elizabeth Bellanti. In a room packed with digital marketing agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a…
Read MoreThe B2B Social Media Marketing Show – 4
The B2B Social Media Marketing Show #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online. In this Episode:
Read MoreSocial Media Advocacy Campaign Shapes AARP Healthcare Public Affairs Outreach
Social media advocacy and activism are tremendously impacting the national debate surrounding healthcare reform. AARP serves as a case study for efforts to shape public policy in the age of digital public affairs advocacy. Paul Anderson, vice president for Communications Strategy and Public Relations at AARP reports on fast-growing social media action and adoption by…
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