Posts by Eric Schwartzman
Shani Higgins Presents Business Blogging Stats at PR Summit
Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins to public relations agency leaders at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report.…
Read MoreInside the Personal Spaceflight Industry with Peter Diamandis
Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry. Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs…
Read MoreThe Science of Increasing Your Online Influencer Score
What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls…
Read MoreKara Swisher on Murdoch, Huffington and Pogue
If you’re interested in tech news, you will find this very interesting. If you’re a media relations professional in tech pr, you’ve just hit the mother lode. In this podcast, Cathy Brooks, who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher about her tech blog’s personality, the hamsterization…
Read MoreHOW TO: Master Social Media Engagement with Chris Brogan
How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself…
Read MoreHow Black Hat SEOs Game Google Search
Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JCPenney and Overstock.com had to be manually demoted by Google because they were paying for inbound links to inflate their rankings artificially. Last month, a Chinese start-up that uses illicit SEO tactics to…
Read MoreHow to Get Proficient in Digital Marketing
In many ways, digital marketing as a whole, including social media marketing, can be likened to a powerful tool. In unskilled hands, it has the potential to backfire. Frequently, companies assign the responsibility for social media to lower tiers of the organizational hierarchy. With digital illiteracy prevalent in the C-suite and boardroom, we are bound…
Read MoreB2B Events Mobile Marketing Business Requirements Checklist
The killer app for marketing B2B events is nothing less than a mobile app. Attendees already use mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into connected communities that drive business outcomes? Mobile B2B Event Strategy…
Read MoreHow to Make a Facebook Posts Go Viral
The best shares aren’t random. There is a method behind the madness. Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none? When is the best time to post on social media,…
Read MoreHOW TO: Sell the ROI of Social Customer Service
Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…
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