Posts by Eric Schwartzman
Top 5 Things NOT to Share on Facebook
Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media. Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage…
Read MoreSocial Media Marketing Training Programs at Intel
What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program. Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly…
Read MoreCrowdfunding for Startups: Investment Opportunities for Business Ventures
This is an exclusive recording of a discussion with Attorney Daniel Stuart about how the advent of crowdfunding transformed the fundraising landscape for startups. If you are crowdfunding for a startup and want to understand better the challenges associated with direct fundraising from nonaccredited investors, you’ll want to listen to this podcast. For the longest…
Read MoreOptimize Your Content Marketing with Lee Odden
This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled: Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content marketing…
Read MoreState of Sponsored Content with Steve Rubel
This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013. The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best…
Read MoreRecruitment Marketing: Gerry Crispin of the Best Online Sources for Hiring
Recruitment marketing has undergone a significant transformation in recent years, and one individual who has witnessed this evolution firsthand is Gerry Crispin. With decades of experience in recruiting and career planning, Crispin recognized the potential of the Internet, particularly social media, in revolutionizing the hiring process. In this exclusive interview with Eric Schwartzman, Crispin shares…
Read MoreBalancing Social Media Policies against Digital Marketing Strategy
Social media policies aren’t typically the first thing that comes to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourage employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…
Read MoreNetvibes Set Up Tutorial: Step-by-Step Guide
This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…
Read MoreSocial Media Marketing with Brian Solis
I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…
Read MoreLegal Privacy Rights on Social Media with Attorney James DeSimone
In a rapidly evolving digital landscape, personal privacy boundaries in social media have become increasingly complex. Attorney James DeSimone, renowned for his civil and constitutional rights expertise, offers a comprehensive exploration of the legal intricacies surrounding social media privacy rights. Whether you’re an employee, employer, public relations agency professional, or an individual concerned about your…
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