Posts by Eric Schwartzman
Content Marketing at Scale with Enricko Lukman at ContentGrow
How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and you don;t have the budget…
Read MoreOvercoming Content Marketing Agency Challenges with Writer Access CEO Byron White
If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers.…
Read MoreScoring Media Coverage in Business Insider with Deputy Editor Jake Swearingen
This a briefing for PR agencies looking to score coverage in Business Insider with Deputy Editor Jake Swearingen, who has also written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, public relations opportunities for media…
Read MoreSet Elvis Free by Ending Exclusive Theatrical Releases (Op-Ed)
“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker after Elvis collapses from drugs and exhaustion on his way to the stage in Baz Luhrman’s new biopic. The Colonel, played by Tom Hanks, is the bad guy in this movie and his relationship with Elvis,…
Read MoreRisks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual reality, and…
Read MoreHow To Pitch Story Ideas to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers, and acquisitions. Crunchbase News publishes financial news stories about startups and companies in the private sector, particularly concerning fund raising and initial public offerings. Their news coverage…
Read MoreOptimizing Digital Marketing Funnels for Lead Generation
So you have an extraordinarily good product or service. Best in the biz. Unfortunately, it’s not going to do much good if people can’t find it. We live in an age of access: whether or not it’s right, access beats quality most of the time. So in addition to all the work your digital marketing…
Read MoreEmail Marketing Best Practices from Jay Swedelson
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we spend more time checking email. The result is an email marketing renaissance, says Direct Marketing…
Read MoreSearch Engine Optimization Secrets from Senior SEO Strategist Juliette van Rooyen
In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…
Read MoreInfluencer Marketing and Getting News Coverage in VentureBeat with GamesBeat’s Dean Takahashi
Dean Takahashi, lead writer for GamesBeat at VentureBeat, covers games, hardware, R&D, and other tech. I’ve known him for over a decade, have represented PR clients that he’s written about, and have contributed guest posts under my byline over the years, although that had nothing to do with him. Dean came to Silicon Valley in…
Read More