Posts by Eric Schwartzman
Speed Beats Price, Says Marketing Keynote Speaker Jay Baer
The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast, cheap, or right? Pick two.” It’s impossible to achieve all three. Quality declines when you deliver fast service at a low cost, which is fine for a hamburger and fries, but not a tattoo. Improve…
Read MoreBlogging for Business: Best Practices for Content Marketing
Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…
Read MoreLos Angeles PR Firm Leader Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations consulting, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career. In…
Read MoreTop Google Ads Agency CEO on the Impact of AI on PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
Read More2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…
Read MoreWinery Marketing Case Study
Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than social…
Read MoreSEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm
SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a podcast interview I recorded with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how…
Read MoreEx-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono
Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss the Affiliate Marketing…
Read MoreOutsourcing Content Marketing with Laura Smous (Verblio Review)
I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering whether or not Verblio is legit, this…
Read MoreContent Marketing at Scale with Enricko Lukman at ContentGrow
How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and you don;t have the budget…
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