Search results for: crisis

Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic – which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst, and public relations agency services to clients – she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services, years before the WaMu meltdown. He speaks candidly about crisis communications in fintech, the impact of Regulation Fair Disclosure on public relations disclosure, and how corporate scandals have affected how he does his job. Alan…

This is an exclusive, uncut interview with automotive PR expert Dan Irvin about his experience running public relations and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, managing their public relations agencies, and how technology has impacted his job. Dan Irvin is the director of corporate communications…