Search results for: crisis
Hugh Forrest Unlocks Secrets of SXSW Keynote Selection Criteria
If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…
Read MoreAre Sentiment Analysis Algorithms Accurate?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…
Read MoreWhich Jobs are Most at Risk of Being Replaced by AI?
Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of jobs at public relations agencies being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller…
Read MorePublic Relations Agency Buyer’s Guide [FREE White Paper]
Public Relations Agency Buyer’s Guide SPECIAL REPORTHow to Select the Right Public Relations Agency What is a Public Relations Agency? What does a Public Relations Agency do? How to interview a Public Relations Agency How to manage a Public Relations Agency How to get press coverage for your startup Public Relations Agency Secrets…Secrets of Successful…
Read MoreHow To Hire a Public Relations Agency to Promote Your Brand
This isn’t about what a public relations agency does, how they work, or what they look for in employees. No. This article is about what type of PR firm to look for when hiring a public relations agency to promote your organization. So, I won’t talk about RFPs, marketing budgets, chemistry, or KPIs. That’s going…
Read MoreSocial Media Policy – Page 4
Social Media Policy Template – Page 4 Page 4 M. Regulatory Matters 1. For regulatory reasons, employees are prohibited from distributing social media disclosures or engaging in online discussion that could be seen by regulators as advancing the interests of the to benefit their . Employees are prohibited from leveraging , its regulated business, to advance the…
Read MoreSocial Media Policy Template
Social Media Policy Template Sample Social Media Policy developed drafting the social media policy of employees at dozens of Fortune 500s, government agencies, military commands and nonprofits. This social media policy for employees template is designed to accelerate the development of your own company social media policy. For social media policy examples, visit my free online social media…
Read MoreDeepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech
New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…
Read MoreSchwartzman & Associates Content Marketing, SEO and Digital PR Consulting
Eric Schwartzman & Associates Content Marketing, SEO and Digital PR Consulting Author | Journalist | Consultant Shape the narrative before it shapes you. Eric Schwartzman is an author, journalist, and online visibility consultant who helps organizations and individuals increase their reach through Generative Engine Optimization (GEO), AI visibility, brand journalism, and owned media strategy. His…
Read MoreNaomi Oreskes Talks About Her Book Merchants of Doubt
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts This disconnect between the scientific consensus on climate change and public opinion…
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