M. Regulatory Matters
1. For regulatory reasons, employees are prohibited from distributing social media disclosures or engaging in online discussion that could be seen by regulators as advancing the interests of the to benefit their . Employees are prohibited from leveraging , its regulated business, to advance the business interests of its unregulated business and employees are expected to comply with this regulation in all their social media disclosures.
2. Employees are responsible for knowing and following the , which was created to help employees adhere to all laws, regulations, and other legal requirements that apply to our business. Employees should become familiar with the legal and regulatory requirements that apply to their job and to the jobs of any employees that report them. Employees are expected to seek appropriate legal guidance and training as necessary in matters that relate to their responsibilities.
3. If you believe any of the guidance in this policy conflicts with let the guidance in the be the prevailing policy that guides your behavior.
N. During Emergencies
1. As evidenced by FEMA’s adoption, social media tools are becoming increasingly important in local and incidental crisis and emergency management communications. Nevertheless, even in times of crisis, disaster or emergency, only Employees with the authority to speak on behalf of are permitted to do so.
2. If a employee who is not authorized to speak on behalf of the company has valuable information that could benefit those affected by a crisis, disaster or emergency, they may share that information via social media channels, so long as they include a disclaimer and do so in accordance with the guidelines of this policy.
3. All employees may use social media channels to extend the reach of official communications. While only those officially designated by are authorized to speak on behalf of the company, all employees are encouraged to share official content via social media channels, particularly during a crisis, disaster or emergency, so as long they take the time to verify that the information they are sharing is, in fact, official content. For example, before sharing a link, employees should always verify that (1) the source of the information is legitimate and (2) that the link they are sharing transits to information hosted at domain.
4. If an employees decides to endorse or republish someone else’s social media disclosure about , -related topics or emergency relief information, employees must first verify that the social media disclosure they are republishing was distributed by the designated source. For example, before retweeting someone else’s tweet, verify that the Twitter user cited did, in fact, distribute that tweet. There have been numerous cases where false tweets attributed to news sources were redistributed by other Twitter users, promoting misinformation and confusion.
1. Failure to comply with these social media policies may result in:
a. Withdrawal, without notice, of access to information and/or information resources.
b. Disciplinary action, up to and including termination.
c. Civil or criminal penalties as provided by law.
2. Penalties against violating contractors and agencies may, at the company’s discretion, be enforced against the contractor or agency’s primary point of contact at and/or the employee to which the primary point of contact reports.
1. IBM Social Computing Guidelines
2. AP Stylebook 2009, Briefing on Media Law
3. Conduct on the Pentagon Reservation, Title 32, Code of Federal Regulations, Part 234 [PDF]
4. Use of Social Media at FEMA
5. Social Media Business Council, Disclosure Best Practices Toolkit
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You are free to use this social media policy template as a starting point for the development of your own corporate social media policy, as long as you attribute include the following language with anchor text where ever you may publish it and as long as you share your policy, be it an exact copy of this policy or a derivative work, with who ever you share it with as well.
Attribution Text with Anchor Text Hyperlinks: This social media policy was developed using a social media policy template by Eric Schwartzman, a digital strategist specializing in online marketing, online communications and social media governance. Follow him @ericschwartzman
Social Media Policy Template by Eric Schwartzman is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.socialmediapolicytemplate.com.