On the Record Online Podcast
This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…
Read More
This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he…
Read More
Join us as we delve into a fascinating discussion with Ivan Kane, the renowned nightlife maestro of Hollywood, as identified by The New York Times, centered around the elements that lend an aura of ‘cool’. The keys to his triumph serve as illuminating knowledge for professionals in public relations firms and marketing agencies, who are…
Read More
This is a conversation I had with public relations consultant and New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations consulting. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and public relations. It was called the…
Read More
This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…
Read More
This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
Read More
This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks called “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine called “the most influential computer journalist” and who Rolling Stone called “the most powerful columnist in technology.” Walt Mossberg is a luminary in the…
Read More
Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization.
Read More
This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness…
Read More
In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb
Read MoreNo Guarantee Policy
This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.