On the Record Online Podcast
This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…
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Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…
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I recorded this exclusive interview with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations firms. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received a master’s…
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This is an exclusive, uncut interview with Eric Rabe, vice president of public relations at Verizon, about how his team handles public relations around the controversial free municipal Wi-Fi services and Net neutrality. If you want to bone up on how public relations firms handle corporate communications in the telecommunications Space, this is a great…
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This interview is embarrassing because he turned the tables and disarmed me. Jim Cameron is a master media trainer, and in this exclusive interview, he talks about how to stay on message and control an interview, which he does. Jim Cameron of Cameron Communications, Inc. is a public relations agency leader and transit advocate with…
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I talked to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories, and how she prefers to receive pitches from fashion PR firms. Wendy Naugle is a health deputy editor at Glamour magazine. Before joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also worked at…
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This is a really interesting conversation I had with Bernadette Mansur about Sports PR at the NHL, the fan base, and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
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In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…
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Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
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In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and getting press coverage. PR Management Best Practices 4:24 – Al Golin explains what public relations is. 5:35 – Golin on…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.