On the Record Online Podcast

Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric…

Despite the term’s first appearance in George Orwell’s prolific novel 1984 decades ago, the use of “doublespeak” is on the rise in the US.   Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by public affairs agencies, candidates, government agencies and businesses to distance you from the truth.    …

I know.  You’ve heard it a million times.  The social web is not a vanity press.  It’s a place to develop relationships, where give and take rules and conversations thrive.   Sounds great, right?     But how does that work in practice?  Just because you have a way to introduce yourself, doesn’t mean people…

In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past.  I am writing a book with Paul…

Of all my guests, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was Twitterville by Shel Israel. I found it so riveting and packed with helpful information that I simply couldn’t read it without a…

How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.…

Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence with social media monitoring platforms at the PRSA International Conference in San Diego.                                            …

Mike Smith (@smittypa), Smith Green PR, talks about his work on the Obama Campaign and the months leading up to US presidential election at PRSA international Conference in San Diego. 01:01 — How citizen journalism and viral communications worked to advance the Obama Campaign. A discussion of the boot camps which were held by the…

This is an exclusive interview about public affairs strategy with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com…