B2B Digital Marketing

Welcome to our B2B Digital Marketing blog category page. As an expert B2B marketing agency, we specialize in offering a diverse range of B2B content marketing services designed to help you thrive in the digital world. Our team of seasoned B2B marketing consultants is proficient in devising robust B2B content marketing strategies that resonate with buyers and drive measurable results. These articles are full of qualified advice from a B2B content marketing consultant at a full-service B2B content marketing agency with firsthand experience. We have 20-years of experience in content creation, content strategy, and B2B content marketing consulting, so we can enhance your marketing campaigns. We believe in the power of original, human written content, and aim to provide B2B content services that not only engage but also convert engagement into transactions. So, explore our whitepapers and articles, and let us help you navigate the B2B digital marketing landscape.

B2B Growth Marketing vs B2B Marketing – What’s the Difference?

By Eric Schwartzman | July 4, 2020

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…

B2B Marketing Revenue Attribution Models

By Eric Schwartzman | February 12, 2020

B2B marketing is a discipline where buyer expectations are high. As a result, B2B marketing agencies often struggle to find revenue attribution models to better understand the B2B customer journey. In a report, Forrester found the ROI of Bizible – a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts –…

This Self Help Book Changed My Life

By Eric Schwartzman | October 13, 2019

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…

B2B Sales and Marketing Alignment: 3 Blind Spots to be Mindful Of

By Eric Schwartzman | October 11, 2019

Everyone in B2B sales and marketing is discussing aligning sales, marketing, and even customer service to increase conversions and circumvent churn. The holy trinity of alignment has given life to a new management discipline called revenue operations. As a lifelong student of digital business strategy who wrote the first B2B marketing book, I can confidently…

$30M Fine for Unlawful Lead Generation Could Push More Web Data Scrapers Offshore

By Eric Schwartzman | September 20, 2019

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…

Disruption Innovation as a Business Strategy

By Eric Schwartzman | July 12, 2019

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.

Using Virtual Reality for Teachable Moments

By Eric Schwartzman | February 12, 2018

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time. It’s…

B2B Digital Marketing: How to Get Found by Qualified Job Candidates

By Eric Schwartzman | May 30, 2017

In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…

Nike Channel Portal Helps Marketers Promote Brand Attributes to Resellers

By Eric Schwartzman | November 19, 2012

Maintaining a consistent customer experience across a vast network of retail stores, each staffed by individuals from diverse cultural backgrounds is a formidable challenge. Yet, leading retail brands like Nike excel at this task, ensuring the same high standards and quality globally. So, how do they achieve this remarkable feat? The answer lies in a…

Social Media Training Validated by Altimeter Group

By Eric Schwartzman | August 23, 2012

Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate digital media, social media and digital marketing into traditional business practices. Despite the success of first movers like…

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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.