Posts by Eric Schwartzman
Public Relations Agency Management with Tony Sapienza
Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…
Read MorePR Pitching Tips for the Wall Street Journal with Editor Matt Murray
I recorded this exclusive interview with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations firms. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received a master’s…
Read MoreTelecomm Public Relations Expert Eric Rabe of Verizon Shares Strategic Communications Roadmap
This is an exclusive, uncut interview with Eric Rabe, vice president of public relations at Verizon, about how his team handles public relations around the controversial free municipal Wi-Fi services and Net neutrality. If you want to bone up on how public relations firms handle corporate communications in the telecommunications Space, this is a great…
Read MoreMedia Training Tips from Senior Public Relations Counselor Jim Cameron
This interview is embarrassing because he turned the tables and disarmed me. Jim Cameron is a master media trainer, and in this exclusive interview, he talks about how to stay on message and control an interview, which he does. Jim Cameron of Cameron Communications, Inc. is a public relations agency leader and transit advocate with…
Read MoreFashion PR Pitching Tips with Glamour Magazine with Editor Wendy Naugle
I talked to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories, and how she prefers to receive pitches from fashion PR firms. Wendy Naugle is a health deputy editor at Glamour magazine. Before joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also worked at…
Read MoreSports Public Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about Sports PR at the NHL, the fan base, and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
Read MoreBuilding a Business Case for Podcasting
These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York, which unpacks an integrated marketing approach to public relations strategy and interactive marketing through blogs, RSS, dynamic web presence, SEO consulting, and email marketing. Last year, the question on everyone’s mind was whether or not podcasting…
Read MoreJeff Jarvis Delivers Open Source Keynote at Syndicate Conference
Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s the speaker I’m most excited about hearing from at the conference. He started with a list of topics: Then he took a vote, looking for guidance on what to talk about. It reminds me of the studios’ early experiments to produce interactive movies, where…
Read MorePR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi
In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…
Read MorePublic Relations Master Class with Peter Himler
Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
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