Posts by Eric Schwartzman
Strategies and Tools for Corporate Blogging with John Cass Marketing
This podcast is about corporate blogging best practices and integrated marketing communications with John Cass of John Cass Marketing. We discussed building profitable online communities, understanding the differences between LinkedIn and Facebook for B2B marketing, mapping objectives to social media channels, and more, as explained by John Cass, the author of Strategies and Tools for…
Read MoreKevin Roderick of the LA Times on Newspapers in Transition
Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media to reach larger audiences, and how publishers are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two…
Read MoreSunday Styles PR Pitching Tips with New York Times Reporter Allen Salkin
New York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him. Sunday Styles PR Pitching Tips 0:49 – Eric Schwartzman discloses his partiality to The New…
Read MoreEmail Marketing Tips from DailyCandy Editor Dany Levy
Email marketing is among the most effective growth marketing and lead generation channels for digital marketing because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Tik Tok, Instagram, Twitter and Facebook, email and search engines…
Read MoreEmail Marketing Secrets with Daily Candy Editor Dany Levy
Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity. Email Marketing Secrets 2:59 – New media mogul Dany Levy…
Read MoreMarket Research Explains Why We Trust Strangers Online
How to conduct statistically relevant market research with Tom Smith, CEO and founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetration rates, what types of products and services are most talked about online, and why marketing professionals trust the…
Read MoreDesigning Effective Online Newsrooms: Making Ease-of-Use a Strategic Plan
As I tweeted on #journchat, online newsrooms are the heart of effective online organizational communications. Twitter and Facebook are your embassies, but your online newsroom is your homeland, where awareness is converted to measurable advertiser impressions, user registrations, lead generation, and ecommerce transactions with the least amount of friction. But before you get mired in…
Read MoreDigital Marketing Mash Up Podcast with Christopher Penn and John Wall
Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job…
Read MoreHomeland-Embassy Marketing Strategy: Website Marketing vs. Social Media Marketing
When you implement a homeland-embassy digital marketing strategy, your website is the homeland, and your social media accounts are your embassies. Your social media presence extends your reach and builds influence. But there’s no where like your own website to convert awareness into measurable transactions through content creative. The website is the single, most credible…
Read MoreDigital Marketing Training Courses at Media Bistro
Digital marketing training programs aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Media Bistro Digital Marketing Training Program 1:23 –…
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