Posts by Eric Schwartzman
Beyond Trending News with Peter Kafka at Recode
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what stories he likes to cover, podcasting, the dangers of just following trending news stories in this exclusive interview about reporting beyond the bubble filter. Peter Kafka is also…
Read MoreSEO Consulting for Enterprise Clients with Nick Wilsdon
In this episode of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick Wilsdon is the co-founder and CEO of TorquePartnership, a company that…
Read MoreHow to Pitch Story Ideas to BBC Tech Correspondent Rory Cellan-Jones
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Rory Cellan-Jones is a prominent British journalist. In this summary of an exclusive podcast interview him…
Read MoreIntegrated Marketing with the Best End-to-End Martech Stacks
A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection of severed organs—or worse, a Frankenstack. While a company in the midst of a digital pivot can limp by with systems siloed according to department or task, a digitally advanced company runs on all cylinders…
Read MoreSecrets of Successful Digital Marketing [Keynote Speech]
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association. Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online…
Read MoreRevenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt
In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…
Read MorePR Agency Leader Michael Terpin on Promoting Cryptocurrency and ICOs
In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…
Read MoreHow To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing consultants has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be working at a website marketing company. Because the demand exceeds the supply.…
Read MoreTech Stacks for RevOps with Jen Spencer
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…
Read MoreSEO for Everyone with Yoast CEO Marieke van de Rakt
With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…
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