Posts by Eric Schwartzman
B2B Lead Generation Best Practices on SlideShare
In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past. I am writing a book with Paul…
Read MoreDigital Media Engagement with Mark Drapeau
This is a video excerpt of Mark’s digital media engagement presentation in my master class in Washington, D.C. I will also be released his entire talk as an audio podcast.
Read MoreHumanizing Brands and Building Loyalty on Twitter with Shel Israel
Of all my guests, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was Twitterville by Shel Israel. I found it so riveting and packed with helpful information that I simply couldn’t read it without a…
Read MoreDigital Marketing Fundamentals: Pros and Cons of Branded vs. Individual Account Profiles
A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…
Read MoreHow To Generate Leads with B2B Social Networks
How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.…
Read MoreIs AI-Powered Sentiment Analysis in Media Monitoring a Sham?
If you have access to a good media monitoring platform, conversations occurring via social media channels present a valuable listening opportunity for organizations. Armed with the right information, organizations can engage in data driven marketing program. Customers are rewarding and getting even with brands, products and services by sharing their experiences on Yelp, Twitter, Charity…
Read MoreSocial Media Monitoring with Rob Key
Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence with social media monitoring platforms at the PRSA International Conference in San Diego. …
Read MorePublic Affairs Strategy of the Obama Campaign: Case Study
Mike Smith (@smittypa), Smith Green PR, talks about his work on the Obama Campaign and the months leading up to US presidential election at PRSA international Conference in San Diego. 01:01 — How citizen journalism and viral communications worked to advance the Obama Campaign. A discussion of the boot camps which were held by the…
Read MoreBuilding a Social Media Policy with Rich Teplitsky
Rich Teplitsky, Director of Public Relations for KGB Texas in San Antonio, discusses social media communications policies and governance inside organizations at the Public Relations Society of America (PRSA) International Conference in San Diego. Teplitsky is chair-elect of the PRSA Technology Section and has served in senior roles at Alcatel-Lucent and Monster.com 01:14 — Social media…
Read MorePublic Affairs Strategy of Embedding Journalists in the Iraq War
This is an exclusive interview about public affairs strategy with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com…
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