Posts by Eric Schwartzman
Developing a Corporate Social Media Usage Policy for Employees
Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few. In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations…
Read MoreTrust and Loyalty through B2B Social Networks
Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…
Read MoreOnline Marketing Testimonials for Marine Corps Recruiting
There’s nothing like a first person online marketing testimonial to win trust an influencer from online audiences. In this video, Capt. Ted Fienning, a Harvard grad, shares why he quit a high paying job he got straight out of college to join the Marines. The meaning of life is a life of meaning, and that’s…
Read MoreOnline Video Marketing Training at the Marine Corps Educators Workshop
I was retained by the United States Marine Corp to create online videos for public affairs recruiting during the Educator’s Workshop. I shot and edited this video, which is a simulation of the experience of a new recruit arriving at USMC Recruit Depot, Parris Island, S.C.. This video was shot and edited entirely on-site with…
Read MoreTeaching the USMC Public Affairs Command Owned Media Marketing
I shot this video at the USMC Recruit Depot as part of a public affairs initiative I led at Parris Island during the Educator’s Workshop with two objectives in mind. This video is entirely candid and nothing was “staged” for the camera. My first objective was to teach the Marine Corps public affairs command how…
Read MoreGovernance and Use of Social Media in the USMC
The United States Marine Corps has long recognized the value and risk of enabling Marines to communicate from theaters of combat with loved ones. Today, the Marines have two networks they use for communications. One is classified, and the other is non-classified. Social media communications are limited to the non-classified network. That said, Marines in…
Read MoreOnline Video for Public Affairs Workshop for the Marines
Owned, shared and earned media are the key components to building an effective online public affairs campaign. I’ve advised the USMC on owned, shared and earned media relations for many years. Owned media refers to websites, blogs, podcasts, virtual events and any other online content that an organization creates to deliver a message to its…
Read MoreB2B SEO Tactics and Strategies
Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss B2B SEO agency tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,…
Read MoreDigital Marketers Guide to Producing Live Webcasts with Steve Garfield
What begins as a discussion about B2B marketing applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management. If you’re interested in coming up to speed on the tools and technologies available for producing live video…
Read MoreHow to Dominate Your Public Image in the Digital PR Spectrum
In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…
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