Posts by Eric Schwartzman

The decision by the US Department of Defense to embrace social media marked a significant turning point in its communication strategy. This transformation was underscored by an official social media policy, which explicitly prohibited the blocking of access to social media indefinitely on their nonclassified network. The policy shift reflected a proactive approach to adapting…

Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen offer integrated solutions for listening to online conversations. If you want to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language processing,…

QR code marketing, or quick response codes, are huge in Japan. Still, even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device,…

Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story, Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and Regulation Fair Disclosure compliance self-service for investor relations…

Over the past few months, the best social media management dashboards for digital marketing companies to choose from have exploded.   In addition to early contenders like HootSuite and TweetDeck, dozens of new applications are designed to help teams manage multiple social networking accounts and measure the ROI of their efforts.   If you are…

Managing effective brand ambassador programs involves tapping into what your stakeholders and constituents are genuinely passionate about for product marketing purposes. So harnessing and amplifying the voices of Fiskateers – crafters who are also loyal brand advocates for the scissors company – was the objective of this brand ambassador program, launched and managed by their…

Search engine optimization is part of public relations, Rebecca Lieb analyst and author of The Truth About Search Engine Optimization, tells PR agency leader and guest host Sally Falkow in this special episode about the complementary aspects of public relations and SEO, recorded at the Public Relations Society of America International Conference in DC.   SEO…