Social Media at the US Department of Defense

US Air Force (USAF) Security Forces Journeyman, Airman First Class (A1C) Robert Trusty, rides atop a US Marine Corps (USMC) Light Amphibious Vehicle (LAV-25) with USMC Corporal (CPL) Ronald Morrison, and driver Lance Corporal (LCPL) James Buttrey, while on patrol at Kadena AB, Japan. The LAV-25 is temporarily assigned to Kadena to provide security and is utilized to cross-train USMC and USAF Security Personnel during Operation ENDURING FREEDOM.
US Air Force (USAF) Security Forces Journeyman, Airman First Class (A1C) Robert Trusty, rides atop a US Marine Corps (USMC) Light Amphibious Vehicle (LAV-25) with USMC Corporal (CPL) Ronald Morrison, and driver Lance Corporal (LCPL) James Buttrey, while on patrol at Kadena AB, Japan. The LAV-25 is temporarily assigned to Kadena to provide security and is utilized to cross-train USMC and USAF Security Personnel during Operation ENDURING FREEDOM.

With the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year. 

This podcast is about the shift from command and control to a network hierarchy inside the US Military.  

“We’re in the churning point, [and we’re moving] from a hierarchical to a networked structure,” says Jack Holt, director of emerging media at the US Dept. of Defense, who I sat down with at the PRSA International Conference in DC for this podcast. 

According to Jack, when it comes to social media, DoD is moving from command and control to a more distributed, network hierarchy, a move that depends heavily on teaching service members not so much about social media tools, but rather the path to peace in a networked world.  

Beyond public relations and public affairs applications of social media, the larger opportunity social media  networked information technology presents is the ability to better manage knowledge inside to organization, and better preserve organizational intelligence in an organization where service members frequently transition in and out of different operations and commands.  

Other topics discussed include:  The Blogger Roundtable at DoD Live, social media training, Al Qaeda’s online effectiveness, use of video at the Gaza Flotilla Raid and speed versus accuracy.

Follow Jack Holt on Twitter at https://twitter.com/jack_holt.

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