Posts by Eric Schwartzman
The B2B Social Media Marketing Show – 9
B2B Social Media Podcast – Our guest panelist is Allan Schoenberg, director of corporate communications who leads B2B marketing at CME Group. 1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for Truth? – Is it your responsibility to share relevant information with your customers, even if you’re not sure it’s accurate? 2. Is Facebook ready…
Read MoreHow Bing is Chipping Away at Google’s Marketshare
Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google. Social search, geolocation and digital…
Read MoreWhat Equipment is Needed for a Podcast?
What equipment is needed for a podcast? In B2B marketing, where sales cycles are longer and decisions are made by committee, podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on demand has…
Read More3 Ways to Use Digital Media to Market Travel
Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…
Read MoreThe B2B Social Media Marketing Show – 8
The B2B Social Media Marketing Show #8 – Should B2B companies discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency,…
Read MoreMobile App Marketing Strategy with Rich Devine [Part Two]
In the dynamic realm of mobile app marketing, insights and expertise are invaluable assets. Rich Devine, a seasoned professional at ZAAZ, a digital marketing agency renowned for its proficiency in design, optimization, and analytics, delves into the intricacies of mobile app marketing. With a specialization in mobile advertising and app marketing, Rich Devine is well-equipped…
Read MoreMobile Search Strategy – Part One
Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…
Read MoreDigital Marketing Research for Reputation Management at Amway
Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time. Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations…
Read MoreIs Your Social Media Policy Unconstitutional?
If your social media policy restricts employees from criticizing your company on social media, you definitely need to read this. And you need to read it carefully. Because it could save you a lot of money, and a lot of aggravation. According to a story by Steve Greenhouse (@greenhousenyt) of the New York Times, the…
Read MorePrivate Social Networks for Internal Communications
I know what you’re thinking. Private social networks for internal communications are stupid. Be open. Right? But there are plenty of situations where internal social networks make a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. But there’s nothing private…
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