Posts by Eric Schwartzman
Why Your Social Media Policy May Need an Update with Lisa Milam-Perez
I’ve updated my social media policy template as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in…
Read MoreAuto Industry Bailout PR at GM
Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…
Read MoreB2B Growth Marketing and Lead Generation on Linkedin
If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you. You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this…
Read MoreWhen Collaborative Consumption Fails; Sharing Economy’s Dirty Little Secret
The business model known as collaborative consumption — where buyers and sellers trade without intermediaries through an online community marketplaces — has been a homerun for Ebay and Craigslist. But a new breed of start-ups like AirBNB, which apply the same model to service industries, where responses times are critical, and relationships matter, are having…
Read MoreThe Unspoken AirBNB Risk Factor
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money. And that much IS true. But with the savings comes the risk and stress of fending for…
Read MoreFacebook Marketing Update
In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing. Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social…
Read MoreMajor Marketing Insights from Le Web in Paris
Most Facebook and LinkedIn members are outside of the US. So, when you market through social networks or SEO, you’re promoting your message to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get significant take aways and marketing insights from what…
Read MoreSocial Media Policy Tip: Encourage Employee Advocacy
This social media policy tip says when you’re developing a social media guidelines, it’s a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement. Consider this in tandem with lost productivity concerns and security risks. A lawsuit filed by PhoneDog.com against Noah Kravitz for “misappropriation…
Read MorePRSA CEO and Chair-Elect Gerard Corbett
Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management,…
Read MoreWhy Employers Block Access to Social Media
Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan, senior public relations specialist at WebSense, who discusses how some companies install a social media blocker on their employees’ computers, web security, email security, and…
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